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Vice President, Global Marketing

Job Description

JOB TITLE                                           Vice President, Global Marketing

REPORTING TO                                 Chief Commercial Officer

DEPARTMENT/FUNCTION               Commercial

PLACE OF WORK                               Geneva, Switzerland

TYPE OF CONTRACT                        Permanent

 

The Vice President, Global Marketing is responsible for the commercialization of ObsEva’s product portfolio, aligned with corporate strategies. This includes leading the development of the brand strategy, positioning & message platform, defining the sales strategy & supporting its execution.

In order to achieve this, the incumbent shall work cross-functionally with internal departments (clinical, regulatory, medical & market access) and external resources (agencies, KOLs, customers, patient groups).

This position requires strategic vision, as well as strong operational skills.


KEY TASKS & RESPONSIBILITIES

  • Develop the global marketing plan across the product portfolio and lead the execution of all marketing activities to achieve “best in class” commercialization;
  • Develop and maintain a thorough understanding of Women’s reproductive Health market;
  • Gain critical input from customers (KOLs, clinicians, patients, patient organizations) to develop the situational analysis through field work and market research;
  • Based on this situational analysis identify & prioritize the strategic options to create the brand strategy & put together the tactical plan to execute the strategy;
  • Develop the branding for each product – name, logo, colors, concept – its positioning, value proposition, as well as the branded & unbranded message platform through an active partnership with clinical, medical & market access;
  • Provide commercial input in the development teams through project team membership; 
  • Create & own the TPPs for pipeline assets in partnership with the project team & updates based on emerging clinical/pre-clinical data – including target patient segments, efficacy & safety minimal requirements;
  • Develop & own the demand forecast in partnership with finance including SKU mix, geographic timing & distribution strategy;
  • Develop global tools in compliance with global regulations to support the field force & support local adaptation where needed;
  • Develop marketing budget for pipeline & inline products;
  • Develop the sales training program & deliver training to sales force and country leads in collaboration with Medical Affairs;
  • Monitor the performance of the affiliates pre- & post-launch & drives corrective action where needed;
  • Establish, manage and maintain successful relations with key opinion leaders (KOLs), key customers, relevant health authorities, government agencies and officials, as well as patient and industry associations;
  • Define, build, leads and develop the Marketing organization in alignment with the global commercial strategy;
  • Evaluate and make recommendations regarding affiliate needs for commercial resource requirements;
  • Design and execute programs for Marketing Excellence to increase commercial capabilities in future affiliate organizations;
  • Manage, coach and mentor direct reports, if any;
  • Perform other tasks and assignments as needed and specified by management.


 PROFESSIONAL SKILLS & EXPERIENCE

  • Minimum of 15 years of experience within the pharmaceutical industry in a marketing capability or related experience (including sales, market access, market research, etc.) – experience in women’s health a plus
  • Excellent computer skills
  • Deep understanding of the different dimensions of Marketing in the Pharma industry
  • Successful track record developing pre-commercialization launch plans and building significant pharmaceutical brands
  • Proven ability to develop clear, differentiated and compelling brand positioning based on customer insights
  • Deep understanding of the pharmaceutical industry and external factors impacting commercial success
  • Proven success in project management delivering high quality output on time


PERSONAL SKILLS & COMPETENCIES

  • Strategic thinker, but willing to roll up the sleeves
  • Strong team player and ability to work across functions Proven people leadership skills
  • Proactive and excellent ability to initiate and self-start complex projects
  • High flexibility and ability to handle ambiguity & changes
  • Creative, innovative & bold – passionate about driving value
  • Strong negotiation and influencing skills
  • Quick learner and able to prioritize effectively
  • Excellent planning, communication and presentation skills

 

 EDUCATION/LANGUAGES

  • M.S. or equivalent in Business or Finance or any related field
  • Fluency in English (working language)


Should your profile match the above requirements, and you are willing to join a passionate and committed team, please apply online using the following link: application VP Global Marketing.

We will only reply to applications in line with the above requirements.


In line with its culture, ObsEva is committed to ensuring full confidentiality in the treatment of all received data.